"The fairest island that eyes have beheld"
Christopher Columbus landed on Jamaica in 1492. In his log he described Jamaica as ?the fairest island that eyes have beheld; mountains and land seem to touch the sky.....and full of valleys and fields and plains?.
Most visitors today are stunned by the natural beauty of Jamaica and its smiling, friendly people, two of the many reasons so many visitors return to the island.
Today Jamaica thrives on its rich culture and today?s tourism is the bedrock of the country?s economy. Truly a nation, 'out of many, one people', it's a multifaceted mosaic on international customs and traditions. Ancestors come from Africa, Asia, Europe and the Middle East have helped shape the culture, creating one uniquely Jamaican. When visiting, take time to experience the culture... it's what sets Jamaica apart from other Caribbean destinations. Reason with a Rasta about life, love or politics. Lose yourself in the rhythms and the movements of a people who still refuse to be contrained.
Visit one of the many theatres or stage shows and delight in the performing arts. Want to dance? Just follow the reggae beat, pulsing from street corners and the rum bars. In recent years Jamaica has been earning a reputation for offering some world class golf. The four courses around Montego Bay certainly offer the best collection of courses to found in one area in the Caribbean. 'Off course' popular trips are to the Dunn's River Falls, which is one of the islands national treasures or rafting on the Martha Brae. A romantic adventure were you'll discover the scenic beauty of the island from a 30ft bamboo raft as it floats the 3 miles or so down the river.